7.7.08

Un adolescente que lleva una remera referida al alcohol...

( ... )

... suele ser menos honesto, menos independiente, menos responsable, menos femenina, menos religioso, más propenso a no ser puntual, más propenso a no ser aplicado en la escuela, más propenso a fumar, más propenso a beber, más propenso a ser una persona de riesgo...
Al menos ese fue el resultado de un estudio realizado en la Universidad de Southern Illinois, USA... Estamos en el horno, NO?

Traits and Behaviors Assigned to an Adolescent Wearing an Alcohol Promotional T-Shirt

The purpose of this study was to examine meanings assigned by observers to an adolescent wearing an alcohol promotional T-shirt. University students (41 females, 53 males; mean age = 21.4) recorded their impressions of a male or female adolescent wearing an alcohol T-shirt or a plain T-shirt for 14 traits and 14 behaviors. Regardless of gender, the adolescent wearing an alcohol (vs. plain) T-shirt was rated as less honest, less independent, less responsible, less feminine, less reliable, less religious, less likely to be on time, less likely to do well in school, more likely to smoke, more likely to be a party animal, more likely to drink, more likely to be a risk taker, and more likely to use profanity. Male and female participants formed similar impressions.


Jane E. Workman - Naomi E. Arseneau - Chandra J. Ewell - Southern Illinois University // Family and Consumer Sciences // Research Journal, Vol. 33, No. 1, 498-516 (2004) // DOI: 10.1177/1077727X04266697 // © 2004 American Association of Family and Consumer Sciences

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